TriPoint Medical Center

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TriPoint Medical Center built for patients, not for economics

Building a brand-new, full-service hospital is a rare event -- even in Northeast Ohio, a region that explodes with hospital renovation and expansion projects, and new specialty hospitals and outpatient treatment centers. When Lake Health System decided it was less expensive to build a new hospital in the suburbs than to renovate an aging hospital in the city, it followed "evidence-based design" guidelines meant to produce a better environment for patients and staff.

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A hospital rebranded: We make you well (not just heal you when you’re sick)

Lake Hospital, the 107-year-old health system a half hour east of Cleveland, changed its name and its brand last week. The bottom line for Lake Health is to tell customers -- don't say patients -- that the health system isn't just about making you sick, but keeping you well. The process is particularly important for hospitals, which find it harder to differentiate themselves solely on the care they offer.